Tea Story x AliExpress London Tour – When Tea Meets the City, Stories Unfold on Every Street
- Tea Story
- Mar 25
- 2 min read
From 19 to 21 March, Tea Story joined the AliExpress Anniversary Tour as the parade rolled through the heart of the city — and we’re still riding the wave of excitement.
The convoy was spectacular. But what made it unforgettable wasn’t just the sight of the cars or the buzz of the crowd — it was seeing our logo moving through London’s most iconic streets, carrying the story of Chinese tea to a city that has embraced it so warmly.
Tea Story, Finding Its Place in London
For those who have followed our journey, you know this moment didn’t happen overnight. Tea Story has been quietly building roots in London for years — from weekend markets in Shoreditch to wellness events across the city, from our first international exhibition at World Travel Market to monthly tea gatherings that bring together tea lovers from all walks of life .
We’ve always believed that great tea transcends borders. And now, watching our brand roll down Oxford Street alongside a global event like AliExpress Anniversary — that belief felt more real than ever.
This is what it means to be a Chinese tea brand finding its place in Britain. Not just selling tea, but becoming part of the city’s rhythm, sharing stories, and building connections one cup at a time.
Three Days, Thousands of Moments
Over the three days of the parade, we saw something remarkable: Londoners stopping, turning, and asking, “What’s that tea brand?”
Our teas — all EU Organic certified — were shared with people from every corner of the city. Some had already discovered us online. Others were tasting Tea Story for the very first time, drawn in by the buzz of the parade.
And the response? Overwhelming.
We handed out hundreds of tea gifts and in-store vouchers — each one an invitation to come visit us when our Oxford Street tea room opens this spring. The excitement for the physical space has been building for months, and after this event, we can feel it more than ever. Dozens of people have already signed up to be among the first through the doors.
KOLs, Content, and a Growing Community
We were also thrilled to see so many content creators and KOLs join us along the route, sharing their honest impressions of Tea Story with their followers. From Instagram reels to TikTok clips, our teas appeared across social media — reaching new audiences in a way that felt authentic and real.
If you spotted our logo on the convoy, snapped a photo, or picked up a voucher — thank you. You’re part of this story.
What’s Next?
This event was a milestone, but it’s just the beginning.
The Oxford Street tea room is almost here. The vouchers you collected will soon be re
deemable in a space we’ve poured our hearts into creating — a place to slow down, share a cup, and experience the full story of Tea Story.
And beyond that? We’ll keep going. Keep sourcing the finest organic teas. Keep sharing the stories behind every leaf. Keep bringing Chinese tea to British tables — and beyond.
【Tea Story】Tea Lounge Adress:Tea Lounge 48 Eastcastle St, London W1W 8DX.
With our sincerest regards,
The Tea Story Team
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