There is always a quiet story behind every new chapter of a brand. For a long time, Tea Story has deliberately kept our product line simple, steady, and focused. Since the beginning of our journey in London, we have insisted on only offering whole-leaf tea and artisan-blended flavoured tea. We chose slow growth over fast expansion, quality over quantity, and steady accumulation over rushed updates. Many people have asked us: why do we not launch matcha, one of the most belove